Q&A FRÉOLIC LONDON

Award-winning lingerie brand Fréolic London uses only the finest materials sourced from France, England and Italy to create its beautiful designs. The founder of the brand Evgeniya Kharaim explains what makes it so unique. 

What inspired you to start Fréolic London?

I have always been fascinated by beautiful lingerie, but I never quite understood why brands are considered luxury because they have a high price tag, yet have mediocre manufacturing and material quality.

I wanted to rethink this with my own brand. At Fréolic London, we choose to spend money on the quality of the materials and the craftsmanship – these are the elements that matter to me and I believe matter most to my customers. We make sure that our customers get the luxurious products they deserve.

What makes Fréolic London different from other lingerie brands?

Recently we opened an atelier in London where every garment is meticulously handmade-to-order by our artisans. Lingerie making, bras in particular, is a real craft. At least a decade of experience is needed to be able to make these pieces from start to finish efficiently and up to a luxury standard.

We value quality, not quantity. We use only the best, most natural, most expensive French lace and Italian crepe in combination with rose gold-plated elements.  Our direct-to-consumer business model allows us to offer an almost haute-couture experience at a reasonable price.

While at our showroom in London we take bespoke orders, including personalised hand-bead embroidery.

Where do you look for inspiration?

I am inspired by the style of influential women from different backgrounds: art, business, sportspeople, actresses, aristocracy. The beauty of the lace detailing and unusual colours also inspire my creativity.

Do you have a particular woman in mind when designing the pieces?

Fréolic London is the brand for someone who wants a sumptuous and glamourous experience. Someone who wants to wear beautiful, yet comfortable lingerie every day.

I would say she is a powerful woman, a big achiever, who always wants to look immaculate, without compromising on quality or comfort.

I aim for my lingerie to be sensual enough to be empowering, yet practical and comfortable enough to be worn outside of the bedroom too.

What is your favourite piece from the current collection?

I love our new peachy-pink marshmallow-coloured bra. We used super delicate French lace in combination with soft Italian crepe for a beautiful finish.

The bra also includes technical innovation with soft cotton pockets inside the cups enabling our signature microbead insert for a seductive cleavage. This feature is unusual for a semi-padded bra, the ultralight microbead pads make our bras almost weightless and super comfortable.

What’s next for Fréolic London?

Our new collection will include pieces made from 100% limited edition Liberty London silk. I’m excited about the quintessentially English feel this will bring to the Fréolic London brand.

What’s your top tip for women when buying new lingerie?

Treat yourself to lingerie made of exceptional lace. You will see and feel the difference!

Read more

Grace Ivory Mid Dress

Grace Ivory Mid-Length Dress

Beautiful Made in Chelsea star Mimi Bouchard is wearing our new Grace Ivory mid-length dress for the recent Gate Magazine photoshoot. This timelessly classic dress is made of the exclusive heavy corded French lace produced in Dentelle de Calais region. It arrives with a unique serial number and guarantees that this rare and precious fabric is made on Leavers looms, according to an original and unique method of thread intertwining derived from a 200-year-old tradition. The garment comes with the underlay so that it can be worn not only as a loungewear, but also for a special occasion or even as an elegant wedding dress. Also available in duck egg colour with beige underlay. Made-to-order with love in our Atelier in London. 

Read more

Butterfly Mark

Positive Luxury - Brands to Trust - Butterly Mrk

We are delighted to be awarded with the Butterfly Mark by Positive Luxury! The Butterfly Mark is an interactive trust mark that identifies the brands in the Positive Luxury community of #brandstotrust. It offers brand transparency and connect consumers with the brands that care about sustainability, social responsibilities, environment and fair trade. ❤️

Read more

Dentelle de Calais-Caudry

GUARANTEE

Every Fréolic garment has a Dentelle de Calais-Caudry certificate with a unique serial number. 

The label Dentelle de Calais-Caudry® is a guarantee of the excellence of a product made in France, respecting the traditional skills on which it has founded its reputation.

It guarantees that this rare and precious fabric is made on Leavers looms, according to an original and unique method of thread intertwining derived from a 200-year-old tradition. The label allows people to differentiate between lace produced in Calais and Caudry and knitted mesh lace which is much more widespread.

Read more

Rediscovering the Classics

Get inspired by Fréolic London's new photoshoot. Its classic lingerie collection is presented from the new utterly seductive angle, proving that essentials can be mind-blowing sexy as well.

Read more

The Lingerie Edit Success


On 11/12 January we debuted at the Lingerie Edit AW16 show in the world-famous Savoy Hotel in London and were overwhelmed with the positive response to the debut collection. After two exciting days talking lingerie and lace with press and buyers alike we are pleased to announce we picked the Lingerie Edit Atelier Award!

This award was voted for by the guests of the show for their favourite new-comer to the lingerie industry and is truly a privilege to be awarded. Winning this award means we will now receive the best training from the APM agency to assist us in our first few months of launch and to guide us to success.

We are extremely happy and delighted with the response to our commencement and are looking forward to working with APM and seeing how Fréolic develops over the next six months – I think some well-deserved champagne is called for now!
Read more

Lingerie Edit Trade Show

We are thrilled and excited to participate in Lingerie Edit AW16 show in the world-famous Savoy Hotel in London, taking place 11-12 of January.

Abraham Lincoln Room

Monday 11th January 2016 – 10am to 6pm
Tuesday 12th January 2016 – 9am to 5pm

Don't miss a chance to come and discover our debut collection to feel the touch of our exquisite laces and explore the ultimate comfort of Fréolic sets. 

Read more

Debut Collection

Fréolic is a London-based luxury lingerie brand that glorifies the beauty of female curves through understated elegance and supreme quality. The collection is designed for the elegant woman with a contemporary spirit.


The debut collection is heavily inspired by Haute Couture Erotica, merging historical costume, romantic lace and gorgeous embroidery details to create an expression of sensuality and elegance. Detailed corded laces adorn the body with strong femininity complemented by refined classic shapes and styles.

Simple sports elements are combined with romantic lines and luminescent details; along with picot and eyelash edging and playful peeps for a modern twist. A romantic and pure colour palette runs through the collection with elemental neutral tones tinged with a touch of vintage, alongside the always classic black.

Read more
Continue shopping
Your Order

You have no items in your cart